FAQ

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I get a lot of the same questions (luckily as well!), so instead of creating a detailed description of what I do, here are the most FREQUENTLY ASKED QUESTIONS. Do reach out if you have any other questions:



What do I do?

I complete full motion graphics/design videos and website animations for instructional and promotional purposes, using 2D and 3D animation software, sketching and sound and video editing. Have a look at my portfolio for examples.

I have manipulated and created pixels for a large variety of clients and on many different projects over the last 13 years. Simply put: I enjoy it immensely.

Where can these animated videos and graphics be used?

Animation and motion graphics are often used for storytelling or educational purposes. A business might use animation as part of their branding strategy to establish or present themselves in a visually pleasing, intuitive or strong way.

A still/static image can work very well, but with animation you have the benefit of an extra dimension (time), sounds, more advanced storytelling devices and engagement by viewers.

Overall, people choose to use animated graphics for their:
  • social media content
  • E-Learning content
  • presentations
  • websites
  • music videos
  • online ads.
Who are my clients?

I work directly with my own clientele, but also with regular video and website companies in Cork, Ireland and Copenhagen, Denmark who need a hand with their motion graphics or animation tasks for their clients. The latter often need someone reliable who can execute a wide variety of customised visual and storytelling demands for their clients and who can carry and assist on a creative production from start from finish. Hence, they get in touch with me before they start their projects.

My direct clients are mostly businesses who want to show what they do in a creative way – either they already have a vision or I help them create one.

What problems do my clients have?
They often have difficulties with the following:
  • discovering creative visual solutions to their brand.
  • finding engaging visual ways to tell their story.
  • making viewers understand a complex, abstract or technical concept.
  • presenting a product in a way that is intuitive and easy-to-understand.
  • stuck with uninspiring PowerPoint/Keynote presentations.
  • need attention-grabbing and dynamic content on their website.
So why choose motion graphics?

There is A LOT of digital content these days! Other forms of visual content such as still images can be super cool and engaging, and luckily we can still catch ourselves marvel and be influenced by well-considered compositions and subjects.

But at times, we need something to make people stay a bit longer. Sometimes, we need to tell a story for our audiences, visitors or clients. Perhaps, the content is meant to educate, inspire and entertain simultaneously. The narrative of an animated piece can have your audiences guessing what happens next, present your story in a unique way and show multiple ideas in succession of one another.

And broadly speaking, animation is everywhere. Everything around you is in motion. We understand and learn about our world through seeing movement.

Does your business need animation?
Depends on what you want to achieve.

I have seen my work achieve a lot over the years, with many clients gaining more traction and thus productivity with something I have delivered for them. But half of that story comes from the effort the client has already put into their, and the other half from the effort I put into the pixels.

There are numerous of sales and landing pages suggesting that online video and animation will help engage your audience and attract followers and customers. But admittedly, a lot of digital content is disposable, so it takes a bit extra to make an impact with today’s audiences. We feel as if we have seen it all… Don’t emphasise ‘going viral’ and likes, but look at your goals and the engagement you want from those watching.

An animation might not fit with your intentions and the message you want out. In some cases, a well-written empathic text-based copy can get you further than a beautifully rendered video with cute characters. And cute animation will not necessarily make your point come across. You need to be careful.

For this reason, I talk to my clients about their goals, what they want to achieve and which channels they want to push the animated content out on. I base this on experience, academic research and collaborative talks (I never charge for meetings).

Key to it all is understanding how to get in front of your audiences, and what you want them to feel or learn.

What does academic literature say about using animation and motion graphics?

I have a background in social studies, so I actually did the research here!

Often academic literature focuses on how animated graphics in E-learning can be used to explain abstract, technical or complex concepts and to expand on other forms of learning via understandings of modern pedagogy and cognition.

In communication, animated elements or campaigns can get a message across in a quick and easy way, serve specific interactions or promote certain emotions for a viewer. These are often the focal points in communication studies.

While in visualisation, there is an effort to try and see how animation is used to engage audiences with a topic, to inspire them to learn more about it and how they respond.

Some interesting findings from the research I most recently read:
  • There are indeed positive results from focus groups and surveys on how they were able to comprehend using animated graphics.
  • Few distractions in animation as possible is better in E-Learning contexts.
  • For educating about concepts: simple icons representing something are more powerful than actual realistic depictions of the same thing.
  • Have things stand as long as possible next to each other. It can be hard for a viewer when elements come and disappear a lot. A solution is to have the same graphics provided on the side as still graphics for the viewer to view outside of viewing the animation.
  • Encourage real-world interest as much as possible. Support constructivist learning method: that we humans learn by interacting physically with the world. Encourage exercises on the side.
  • ‘Multi-modality’ is something a lot of educators promote. Effectively, this is using more than one device simultaneously (animation being one, sound being a second device, text a third etc.). Thus, supporting the previous point, one can stress that adding more options for learners is best, so that animation is not the only solution.

Right, that got a bit technical, but what there is very little about in these academic studies is on how animation can maintain viewer attention, and things are likely constantly changing concerning this. User Experience people are currently super busy with this. People’s attention spans are seemingly much shorter due to how current digital platforms work. Thus, the best thing you can do is to get creative! I can help with that.

How does the production process work?

First, we have a chat about what you want for your business or project. This involves working from the onset of what you want. I investigate what you do, why you do it and how I can show it the best possible way. This is mostly collaborative, but I also respect that you are a busy individual who likely has a tonne of other things to get to.

Then I produce some visual suggestions for you to approve. These are then adapted into a visual storyboard, so that you can evaluate on the look. We talk about why the look has been chosen and how it will benefit you.

After approving the storyboard, I animate the first version of the video or animation. You give your most honest opinion, and we talk through it. A few rounds of corrections later, and you have the final video plus some graphic elements from that video to use in your promotional content, branding material, presentations, website and social media!

Do you shoot/record real video?
No, but I know some talented people in Cork who do! Let me and I will reach out to them.

 

Sources: 

– Bill Cope and Mary Kalantzis (eds), 2016. Bill Cope and Mary Kalantzis. Chapter 1: Conceptualizing e-Learning1. From e-Learning Ecologies. Routledge NY.
– Javadi N, Rahmanian M, Alipour A. Comparison of Effectiveness of Presenting Images in Visual Educations on Brain Function of Students. J Med Educ Dev. 2019. 11 (32): p. 1-12.
– Daniel H. Robinson and Gregory Schraw (eds). Shaaron Ainsworth, 2008. How do animations influence learning? From Current Perspectives on Cognition, Learning, and Instruction: Recent Innovations in Educational Technology that Facilitate Student Learning.
– Béatrice Susanne Hasler, Bernd Kersten and John Sweller, 2007. Learner Control, Cognitive Load and Instructional Animation. Applied Cognitive Psychology. 21: p. 713-729.
– Lloyd P. Rieber, 1991. Animation, Incidental Learning, and Continuing Motivation. Journal of Educational Psychology, 83(3): p. 318-328.
– Richard E. Mayer and Roxana Moreno, 2002. Animation as an Aid to Multimedia Learning. Educational Psychology Review, Vol. 14, No. 1: p. 87-99.
– Angela Fagerlin, Thomas S. Valley, Aaron M. Scherer, Megan Knaus, Enny Das and Brian J. Zikmund-Fisher, 2017. Communicating infectious disease prevalence through graphics: Results from an international survey. Vaccine. Vol 13;35(32): p. 4041-4047.
– João Aranda Brandão, 2015. Motion Graphics Ergonomics: Animated Semantic System, for Typographical Communication Efficiency. Procedia Manufacturing 3: p. 6376-6379.
– Roxana Moreno and Richard Mayer, 1999. Cognitive Principles of Multimedia Learning: The Role of Modality and Contiguity. Journal of Educational Psychology 91(2): p. 358-368.
– Jennifer Wiley, 2018. Picture this! Effects of photographs, diagrams, animations, and sketching on learning and beliefs about learning from a geoscience text. Applied Cognitive Psychology. 2019;33: p. 9-19.
– Meng‐Jung Tsai, An‐Hsuan Wu, Yuping Chen, 2018. Static and dynamic seductive illustration effects on text‐andgraphic learning processes, perceptions, and outcomes: Evidence from eye tracking. Applied Cognitive Psychology. 2019;33: p. 109–123.

 


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