Thomas Heising has worked professionally with online video and digital graphics for over a decade. At the core of all pretty imagery, there needs to be meaning, values, a story and an intended user experience. This is something he strives for when designing, creating, laying out, editing and exporting his work. Therefore, he also tells his clients to get him on board early on their projects. With an academic background in African Studies, he couples communication studies and ethnography to understand how people perceive media. This is applied to how he conceptualises visual ways of communicating messages and values.